Founded in 1999, FAIR PRICE Group entered the market to provide affordable and practical furniture, appliances, and electronics. Driven by the belief that everyone deserves a beautiful home, the company focuses on offering quality, modern furniture that enhances lifestyles. Beyond retail, FAIR PRICE supports employment and entrepreneurship through innovation and collaboration. With 100 stores, 11 warehouses, and two manufacturing sites, FAIR PRICE Elim Hubyeni Shopping Centre offers furniture, appliances, and electronics. Its success lies in a principle-driven, entrepreneurial approach known as "The Fair Price Way."